Our Manifesto

  1. FOCUS on a few things only, deciding what not to do is as important as deciding what to do. 
  2. Always put the outcome or change we will bring over profits.
  3. Tolerate only “A” players. 
  4. Always take responsibility end-to-end.
  5. Know both the big picture and the details.
  6. Everything we do should SIMPLIFY the complex. 
  7. Leapfrog when behind. If we do not cannibalize ourselves, someone else will. 
  8. Seek innovation by connecting the humanities to the sciences, creativity to technology and design to engineering.
  9. Our work imputes our value...people do judge a book by its cover. It’s about the signal we send to our customers or our people.
  10. Lead with your ideas. Do not be a slave to “committees” or “focus groups.” 
  11. Always push for perfection. There is no substitute. It always has to be your best job ever!
  12. Whenever possible, engage face-to-face.
  13. Bend the reality to create self-fulfilling distortions. We do the impossible ONLY when we don't realize it was impossible.